In a recent survey, viewers of Stewart’s “The Daily Show” on Comedy Central tested better than Letterman and Leno viewers on a six-question politics quiz….
On top of that, “Daily Show” viewers know more about election issues than people who regularly read newspapers or watch television news, according to the National Annenberg Election Survey….
Comedy Central was waiting for news like this. On September 17, Stewart appeared on Bill O’Reilly’s “The O’Reilly Factor” only to be told his viewers are “stoned slackers” and “dopey kids.”
“You know what’s really frightening?” O’Reilly asked Stewart. ” You actually have an influence on this presidential election. That is scary, but it’s true.”
Comedy Central used its viewers’ test scores Tuesday to strike back at Fox News Channel and O’Reilly’s viewers.
It also trotted out stats from Nielsen Media Research to show that Stewart’s viewers are not only smart, but more educated than O’Reilly’s.
“Daily Show” viewers are 78 percent more likely than the average adult to have four or more years of college education, while O’Reilly’s audience is only 24 percent more likely to have that much schooling.